Disclaimer

1. General Information

The content on this Website — including service descriptions, case references, process frameworks, and educational materials — is provided for general informational purposes only. It reflects my professional approach and methodology but should not be interpreted as a promise or guarantee of specific outcomes.

2. No Guarantee of Results

I do not guarantee, warrant, or represent that:

• Any marketing campaign will achieve a specific ROAS, CPA, MER, or any other performance metric
• Revenue, sales, or profit will increase as a result of any service or strategy
• Past performance or case results will be replicated for any new client
• The Website's information will be error-free, complete, or current

Digital advertising outcomes depend on many factors including market conditions, competition, product quality, pricing, creative execution, budget allocation, platform algorithm changes, and consumer behavior — many of which are outside the scope of media buying services.

3. Professional Relationship

Submitting a contact form or inquiring about services does not establish a client-agency relationship, a fiduciary duty, or a partnership. Any professional engagement requires a separate written agreement that defines the scope, deliverables, and mutual obligations of both parties.

4. Third-Party Platforms

Services may involve third-party advertising platforms including but not limited to Meta (Facebook/Instagram), Google Ads, and TikTok Ads. I have no control over these platforms' algorithms, policies, bidding systems, or performance outcomes. Platform decisions, account suspensions, policy changes, or algorithm updates are beyond my control and may impact campaign performance.

5. Educational Content

Any frameworks, processes, or insights shared on this Website are for educational and informational purposes. They represent my professional methodology but should not be considered personalized advice. Implementing any strategy without proper professional guidance carries inherent risks.

6. Financial Decisions

Any decisions related to advertising spend, business investment, or financial commitments should be made independently and with appropriate professional consultation. I am not a financial advisor, and nothing on this Website constitutes financial advice.

7. Testimonials and References

Any testimonials, case studies, or performance references on this Website reflect general outcomes and are not guarantees. Individual results will vary based on the specific circumstances of each business, industry, and campaign.

8. Limitation of Liability

To the fullest extent permitted by applicable law, Yousef Sherif shall not be held liable for any direct, indirect, incidental, special, consequential, or punitive damages, including but not limited to loss of profits, data, business opportunities, or goodwill, arising from:

• Use of or reliance on any information on this Website
• Any services provided or not provided
• Decisions made based on the Website's content
• Third-party platform actions or policies

9. Ethical Commitment

While I cannot guarantee specific numerical outcomes, I commit to applying professional expertise, ethical marketing practices, transparent communication, and data-driven decision-making in every engagement. My approach is designed to maximize the probability of positive outcomes while managing risk responsibly.

10. Changes to This Disclaimer

I reserve the right to update this Disclaimer at any time. Changes will be posted on this page with an updated "Last updated" date.

11. Contact

If you have questions about this Disclaimer, contact me at inquiry@yousefsherif.com.